The Ethics of Intellectual Property: What You Need To Know To Protect and Grow Your Business and Brand
Wednesday, January 19, 2022
Access Recording Here
Many dietitian business owners are familiar with the Academy of Nutrition and Dietetics Code of Ethics but may have questions about how to interpret and apply the Principle(s) that relate to the protection of their business and brand. Some of these questions include: How do you trademark your logo and business name? What can you do if someone else is using your same business name, logo, or method? What does the Code of Ethics say about topics related to branding, trademarking and marketing and what responsibilities do RDNs have in adhering to its Principles? Through an entrepreneurial RDN business owner’s experience and a case study, dietetics professionals will explore how to protect their business’s assets from infringement, unintentionally infringing on the work of others, and what they can do if adversity happens using the Code of Ethics as a resource and guide. Intellectual property (IP) is one of the most valuable assets of any business, including that of dietetic professionals, so this valuable webinar will be well worth your time.
CPEU: 1.0
CPE Level: 2
Performance Indicators: 1.1, 4.1, 11.4
Learning Objectives
- Interpret the Code of Ethics for the Nutrition and Dietetics Profession as it relates to marketing and branding of one’s business.
- Evaluate ethical considerations of protecting an RDN business’s intellectual property through trademark registration of their business name, slogan and/or logo, copyright registration of authored works. and protection of their business's trade secrets.
- Describe ethical dilemmas related to intellectual property that dietitian business owners may face and provide practical solutions.
Speaker
Ilene Cohen, MS, RDN, CDCES, C-IAYT
Ilene is a Los Angeles based, nationally recognized Registered Dietitian Nutritionist, Certified Diabetes Care and Education Specialist and IAYT-certified yoga therapist. Ilene is a sought-after speaker and has been featured on radio, local television and in publications including Self Magazine and Yoga Journal. Ilene presented at the New York State Academy of Nutrition and Dietetics Annual Meeting in 2018, was a keynote speaker for the Austin Academy of Nutrition and Dietetics Annual Wellness Symposium 2016, and presented at FNCE® 2021 on the topic of intellectual property to protect dietitian businesses. She maintains a bicoastal group private practice, PranaSpirit Nutrition & Wellness, LLC, specializing in mind-body integrative & functional medical nutrition therapy and therapeutic yoga and is the owner of RefreshExams, LLC providing dietitian board exam preparation. Ilene currently owns various intellectual properties, including three registered trademarks and has successfully registered published works with the US Copyright Office. Through her experience as an entrepreneurial dietitian in this arena, Ilene has become an advocate of dietitians protecting their business and brand through utilizing the Code of Ethics of the Nutrition and Dietetics Profession as both a powerful source of protection and marketing tool.
Make Policy Your Business: You Are The Expert!
Monday, December 6, 2021
Access Policy and Advocacy Resources List HERE
Access Recording Here
In response to Fall 2021 DBC member survey, this webinar will emphasize the importance of policy and advocacy, and will provide an overview of the Academy’s legislative priorities. It will highlight the importance of advocacy from all Academy members and identify a variety of ways to do so. The presentation will also clearly link how DBC members are uniquely able to engage in advocacy to further the dietetic profession, enhance diversity within the profession as well as equitable healthcare.
The Academy’s current legislative priorities aligned with strategic focus, organizational structures, and processes that move these forward as well as resources available to members will be discussed in detail. The process of advocacy entails relationship building, with begins with nurturing relationships. Communication/storytelling is at the core of building that connection. DBC members are the communication experts. With examples/quotes from current DBC members and calls to action this webinar will motivate every attendee/listener to be an advocate for equitable nutrition and public health.
CPEU: 1.0
CPE Level: 1
Performance Indicators: 3.2.1, 3.2.6, 3.2.8
Learning Objectives
- Describe the Academy’s 2021-2022 public policy priorities.
- Learn ways to utilize professional expertise and access Academy resources for advocacy.
- Become an effective advocate.
Speakers
Manju Karkare, MS RRDN LDN CLT FAND, Policy and Advocacy Leader of DBC DPG
Manju Karkare, DBC-DPG’s Policy and Advocacy Leader is passionate about policy and has advocated for our profession for years through her service as a Reimbursement Representative and Public Policy Coordinator for her state affiliate of North Carolina and at the national level served on the Nutrition Services Payment Committee as a Board Liaison. Manju has vast dietetic experience from clinical and community nutrition to corporate wellness and private practice. Beyond her professional advocacy has worked also worked with local non-profit groups advocating for women’s rights and social justice.
Communicating Nutrition with Music, Movement, Movies, and Media! Part 2
Wednesday, December 8, 2021 at 11am CT
Access Recording Here
Current and future food and nutrition professionals benefit greatly from building and applying strong nutrition communication skills. This webinar will share creative and evidence-based teaching and communication strategies that enhance both learning and application of nutrition communication. Specifically, we will explore how utilizing music and movement stimulates deeper and higher-level learning that can lead to improved memory, application, critical thinking, and problem-solving. This webinar will describe and demonstrate ways to integrate music and movement into undergraduate coursework for learning nutrition communication skills, as well as share ideas for integrating these methods into applying these skills when communicating to diverse audiences. This is a timely topic because communication, a soft skill highly sought after by employers prior to the pandemic, is of utmost importance now. Possessing strong communication skills can be a deciding factor for a future practitioner getting an entry-level job and can greatly enhance the success of the practicing professional. Given the emotional toll that COVID-19 has taken on college campuses and throughout society, the use of music and movement as strategies for teaching and communicating, can foster a fun and festive atmosphere in both in-person and virtual learning environments and everywhere nutrition is communicated.
CPEU: 1.0
CPE Level: 2
Performance Indicators: 9.1.1, 9.1.2, 9.1.5
Learning Objectives
- Describe two ways music and movement can be used to teach and apply nutrition communication skills.
- Explain one reason why the use of music and movement contributes to learning at each of the following levels, cognitive, affective, and psychomotor.
- Plan one activity that incorporates the use of music or movement to engage audience members and promote higher-level learning.
Speakers
Marie Allsopp, DrPH, RD, LD, CHES
Dr. Marie Allsopp has been credentialed as a registered dietitian since 2003 and has accrued over a decade of experience working in clinical, community, and customer service settings in the South. Subsequent to completing her doctorate, Marie worked in academic institutions in the South and Midwest and remains passionate about pursuing pedagogical practices to increase undergraduate student engagement. Marie has received recognition professionally both as a practitioner and (an assistant) professor for her dedication and service. In her current role of Clinical Assistant Professor at Purdue University in the Department of Nutrition Science, Marie remains passionate about pursuing pedagogical practices to increase undergraduate student engagement. Her line of scholarship of teaching and learning includes using multi-media to engage students, collaborative learning, service learning, and flipped classrooms. In the fall of 2019, Marie was a fellow of Instruction Matters: Purdue Academic Course Transformation (IMPACT), which was a Chronicle of Higher Education 2018 Innovator for promoting classroom culture change.
Barbara Mayfield MS, RDN, LD, FAND
Barbara Mayfield is the Founder and President of Nutrition Communicator, LLC, where she leads nutrition professionals to become confident and compelling communicators. Barb served as editor for the recently published book from the Academy of Nutrition and Dietetics titled Communicating Nutrition: The Authoritative Guide, leading a team of 57 experts in nutrition communication. This book will serve as a lasting legacy of her years on the faculty of the Nutrition Science Department at Purdue where she taught future nutrition professionals to be effective nutrition communicators. Barb received a B.S. in Dietetics from Purdue and an M.S. in Human Nutrition from Cornell. She received multiple teaching awards at Purdue, including Outstanding Dietetics Educator by the Indiana Academy and the Nutrition and Dietetic Educators and Preceptors. In 2018 she was inducted into the Purdue Nutrition Science Hall of Fame and in 2019 was named Indiana's Outstanding Dietitian.
Communicating Nutrition with Music, Movement, Movies, and Media! Part 1
Wednesday, November 10, 2021 at 11am CT
Access Recording Here
Current and future food and nutrition professionals benefit greatly from building and applying strong nutrition communication skills. This webinar will share creative and evidence-based teaching and communication strategies that enhance both learning and application of nutrition communication. Specifically, we will explore how utilizing music and movement stimulates deeper and higher-level learning that can lead to improved memory, application, critical thinking, and problem-solving. This webinar will describe and demonstrate ways to integrate music and movement into undergraduate coursework for learning nutrition communication skills, as well as share ideas for integrating these methods into applying these skills when communicating to diverse audiences. This is a timely topic because communication, a soft skill highly sought after by employers prior to the pandemic, is of utmost importance now. Possessing strong communication skills can be a deciding factor for a future practitioner getting an entry-level job and can greatly enhance the success of the practicing professional. Given the emotional toll that COVID-19 has taken on college campuses and throughout society, the use of music and movement as strategies for teaching and communicating, can foster a fun and festive atmosphere in both in-person and virtual learning environments and everywhere nutrition is communicated.
CPEU: 1.0
CPE Level: 2
Performance Indicators: 9.1.1, 9.1.2, 9.1.5
Learning Objectives
- Describe two ways music and movement can be used to teach and apply nutrition communication skills.
- Explain one reason why the use of music and movement contributes to learning at each of the following levels, cognitive, affective, and psychomotor.
- Plan one activity that incorporates the use of music or movement to engage audience members and promote higher-level learning.
Speakers
Marie Allsopp, DrPH, RD, LD, CHES
Dr. Marie Allsopp has been credentialed as a registered dietitian since 2003 and has accrued over a decade of experience working in clinical, community, and customer service settings in the South. Subsequent to completing her doctorate, Marie worked in academic institutions in the South and Midwest and remains passionate about pursuing pedagogical practices to increase undergraduate student engagement. Marie has received recognition professionally both as a practitioner and (an assistant) professor for her dedication and service. In her current role of Clinical Assistant Professor at Purdue University in the Department of Nutrition Science, Marie remains passionate about pursuing pedagogical practices to increase undergraduate student engagement. Her line of scholarship of teaching and learning includes using multi-media to engage students, collaborative learning, service learning, and flipped classrooms. In the fall of 2019, Marie was a fellow of Instruction Matters: Purdue Academic Course Transformation (IMPACT), which was a Chronicle of Higher Education 2018 Innovator for promoting classroom culture change.
Barbara Mayfield MS, RDN, LD, FAND
Barbara Mayfield is the Founder and President of Nutrition Communicator, LLC, where she leads nutrition professionals to become confident and compelling communicators. Barb served as editor for the recently published book from the Academy of Nutrition and Dietetics titled Communicating Nutrition: The Authoritative Guide, leading a team of 57 experts in nutrition communication. This book will serve as a lasting legacy of her years on the faculty of the Nutrition Science Department at Purdue where she taught future nutrition professionals to be effective nutrition communicators. Barb received a B.S. in Dietetics from Purdue and an M.S. in Human Nutrition from Cornell. She received multiple teaching awards at Purdue, including Outstanding Dietetics Educator by the Indiana Academy and the Nutrition and Dietetic Educators and Preceptors. In 2018 she was inducted into the Purdue Nutrition Science Hall of Fame and in 2019 was named Indiana's Outstanding Dietitian.
Turning Your Contacts Into Contracts – Landing Profitable Wellness Opportunities
Wednesday, October 6, 2021 at 12pm CT
Access Recording Here
If you are an entrepreneurial-minded RDN, now is the time to seek out wellness contract work and generate business revenue like never before! There is ample opportunity for RDNs to approach small businesses, organizations and groups that will benefit financially and healthfully from your creative and evidence-based wellness programming, as they seek wellness interventions for their employees and/or members.
There are countless small businesses, organizations and groups - right in our own backyards, in fact – that need our services!
Many RDNs sell themselves short and oftentimes believe that if they aren't working in a formal corporate wellness setting, that they are unable to launch a wellness initiative. You need not have a formal program in place – opportunities abound that include presentations, culinary demos, one-on-ones, grocery tours, contributing to a company newsletter or blog, and more.
Take advantage before nutritionists get there before you do. Here's what you'll need to think about and prepare before approaching those in need of your nutrition expertise. Learn how to pitch contacts, close the sale, deliver and evaluate success, gain repeat business and more. Gain the confidence you need to approach companies and groups and turn these contacts into contracts!
CPEU: 1.0
CPE Level: 2
Performance Indicators: 1.3, 1.5.4, 2.1
Learning Objectives
- Empower RDNs to find and reach businesses, organizations and groups in need of wellness intervention
- Identify at least 5 specific strategies to investigate and land wellness contracts
- Discover at least 5 wellness services to offer to businesses, organizations and groups
Speaker
Judes Scharman Draughon, MS, RDN, LDN
Judes Scharman Draughon, also known as Foods With Judes, is an RDN who has concentrated her energy to create a more healthful lifestyle culture for businesses, organizations and groups. Judes encourages RDNs around the county to step into this exciting wellness climate. Her 12 Fixes RDN Program is a means of giving back to her profession and providing RDNs with customizable presentations and a flexible wellness program to use as they see fit, along with free monthly group coaching. She is the author of "12 Fixes to Healthy: A Wellness Plan for Life".
Next Generation Leaders: How to Attract, Engage, and Retain a 5 Generation Workforce
Tuesday, August 31, 2021
Access Recording Here
Successfully blending the 5 generations in today’s workplace can be a tall order for any leader. Smart companies can assist all employees, especially leaders, to better understand one another and in so doing, increase productivity. It begins with open and vibrant dialogue and inclusion of all generations as we navigate our new normal. Around the globe and in the US, today’s dietitians can have up to five generations working side by side. Productivity can decrease if your staff doesn’t understand the unique characteristics and talents each person/generation brings. After all, understanding and growing our talent and organizational culture creates opportunities for increase productivity, higher retention and better communications between staff and departments. This highly requested virtual interactive presentation covers strategic methods of improving employee morale, improving operational efficiency, increasing employee retention and improving employee productivity; how to find it, how to harness it and how to keep it. If your goal is to support happier, dynamic, more productive employees while also maintaining focus on business, new trends, and a positive workplace culture, this is the digital workshop for you. Millennials, and Gen. Z get a special and positive nod in this presentation-you’ll see why they’ve earned it in this fun, informative, interactive and fast paced session.
CPEU: 1.0
CPE Level: 3
Learning Need Codes: 1070, 6080, 7090, 7200
Performance Indicators: 3.1, 4.2, 14.1.7
Learning Objectives
- Increase employee retention, inclusion and attract new candidates.
- Increase overall workplace communication, productivity, and satisfaction
- Improve employee/management engagement of each generation and different cultures.
- Discover the virtual workplace needs, wants and aspirations of each generation.
- Identify 7 most powerful actions we can take to successfully integrate generations in the workplace.
Speaker
Scott Lesnick, CSP
Scott Lesnick is a global keynote speaker who is motivational, instructional, and educational in style and tone. He presents powerful keynotes and interactive sessions at 60 events a year and is a consultant and author. Also, Scott earned his CSP- Certified Speaking Professional from the National Speakers Association. Only 12% of speakers world-wide have this designation! Scott is also a certified virtual presenter.
In addition, Scott spent 24 award-winning sales and management years at Shaw Industries a Berkshire Hathaway Fortune 500 company.
Scott served as the Dean of the Academy for Professional Speakers in 2016-17. He is a graduate of The University of Miami, Florida.
Scott recently presented at TEDx. And, Scott has run 2X around the planet. That’s 50k!
His memoir, “Kidjacked – A Father’s Story” and his book Lifejacked: Life Lessons on Leadership were published to critical acclaim.
Scott’s motivational, educational, and inspirational presentations center around topics including education, sales and leadership, HR, generational and cultural inclusion excellence in leadership, project management excellence, healthcare professional development and increasing productivity. Plus, maximizing performance, maximizing operational performance and excellence, and managing change through great leadership.
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2021 and Beyond: Benefits of Successfully Navigating Change in a Fast-Paced Workplace
Tuesday, July 20, 2021 at 12pm ET
Access Recording Here
In this popular and customized virtual presentation, we'll discuss how we can better work through the many facets of change. The world has changed professionally and personally. Not since 9-11 have we been challenged to change how we live, work, and socialize. None of us are the same now that a pandemic has shown us a new normal. People are uncertain, scared, and worried about their jobs. To retain talent, you must understand the effect change has on staff or risk losing them to a competitor. Addressing concerns openly will increase retention, grow productivity, lower stress, and health issues, as well strengthen communications. We understand that change is a constant and its our job as leaders to assist staff who are struggling, give them the tools and let them know they're not alone. From workplace innovation and remote technology to business growth and a focused and strong culture. Plus, an opportunity for additional learning and possible advancement too. If those we work with can successfully navigate the intricacies of change, we'll continue to grow, increase our productivity, and have a distinct advantage in advancing the nutrition and dietitian services we provide.
CPEU: 1.0
CPE Level: 3
Learning Need Codes: 1070, 6080, 7090, 7200
Performance Indicators: 3.1, 4.2, 14.1.7
Learning Objectives
- Demonstrate a greater ability to successfully lead through and navigate a culture of change
- Develop a stronger-agile vision to stay productive, engage as a leader and develop stronger relationships at all levels.
- Discover 3 Key factors that allow individuals to stress less, grow engagement and produce even during challenging times.
- Engage change management skills, better communication skills and a stronger, more flexible staff/team.
Speaker
Scott Lesnick, CSP
Scott Lesnick is a global keynote speaker who is motivational, instructional and educational in style and tone. He presents powerful keynotes and interactive sessions at 60 events a year and is a consultant and author. Also, Scott earned his CSP- Certified Speaking Professional from the National Speakers Association. Only 12% of speakers world-wide have this designation! Scott is also a certified virtual presenter.
In addition, Scott spent 24 award-winning sales and management years at Shaw Industries a Berkshire Hathaway Fortune 500 company.
Scott served as the Dean of the Academy for Professional Speakers in 2016-17. He is a graduate of The University of Miami, Florida.
Scott recently presented at TEDx. And, Scott has run 2X around the planet. That's 50k!
His memoir, "Kidjacked – A Father's Story" and his book "Lifejacked: Life Lessons on Leadership" were published to critical acclaim.
Scott's motivational, educational and inspirational presentations center around topics including: education, sales and leadership, HR, generational and cultural inclusion excellence in leadership, project management excellence, healthcare professional development and increasing productivity. Plus, maximizing performance, maximizing operational performance and excellence and managing change through great leadership.
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