Webinar Info

The DBC Education Team estimates that the 2021-2022 term will offer approximately 20 CPEs for DBC members with educational topics helping you boost your business, communications, leadership and marketing acumen. Access upcoming and archived webinars below!

     

Upcoming Webinars

Turning Your Contacts Into Contracts – Landing Profitable Wellness Opportunities

Wednesday, October 6, 2021 at 12pm CT

Register Here

If you are an entrepreneurial-minded RDN, now is the time to seek out wellness contract work and generate business revenue like never before! There is ample opportunity for RDNs to approach small businesses, organizations and groups that will benefit financially and healthfully from your creative and evidence-based wellness programming, as they seek wellness interventions for their employees and/or members.

There are countless small businesses, organizations and groups - right in our own backyards, in fact – that need our services!

Many RDNs sell themselves short and oftentimes believe that if they aren't working in a formal corporate wellness setting, that they are unable to launch a wellness initiative. You need not have a formal program in place – opportunities abound that include presentations, culinary demos, one-on-ones, grocery tours, contributing to a company newsletter or blog, and more.

Take advantage before nutritionists get there before you do. Here's what you'll need to think about and prepare before approaching those in need of your nutrition expertise. Learn how to pitch contacts, close the sale, deliver and evaluate success, gain repeat business and more. Gain the confidence you need to approach companies and groups and turn these contacts into contracts!

CPEU: 1.0
CPE Level: 2
Performance Indicators: 1.3, 1.5.4, 2.1

Learning Objectives

  1. Empower RDNs to find and reach businesses, organizations and groups in need of wellness intervention
  2. Identify at least 5 specific strategies to investigate and land wellness contracts
  3. Discover at least 5 wellness services to offer to businesses, organizations and groups

Speaker

Judes Scharman Draughon, MS, RDN, LDN

Judes Scharman Draughon, also known as Foods With Judes, is an RDN who has concentrated her energy to create a more healthful lifestyle culture for businesses, organizations and groups. Judes encourages RDNs around the county to step into this exciting wellness climate. Her 12 Fixes RDN Program is a means of giving back to her profession and providing RDNs with customizable presentations and a flexible wellness program to use as they see fit, along with free monthly group coaching. She is the author of "12 Fixes to Healthy: A Wellness Plan for Life".

     

     

2020 - 2021 Webinars

2021 and Beyond: Benefits of Successfully Navigating Change in a Fast-Paced Workplace

Tuesday, July 20, 2021 at 12pm ET

Access Webinar Here

In this popular and customized virtual presentation, we'll discuss how we can better work through the many facets of change. The world has changed professionally and personally. Not since 9-11 have we been challenged to change how we live, work, and socialize. None of us are the same now that a pandemic has shown us a new normal. People are uncertain, scared, and worried about their jobs. To retain talent, you must understand the effect change has on staff or risk losing them to a competitor. Addressing concerns openly will increase retention, grow productivity, lower stress, and health issues, as well strengthen communications. We understand that change is a constant and its our job as leaders to assist staff who are struggling, give them the tools and let them know they're not alone. From workplace innovation and remote technology to business growth and a focused and strong culture. Plus, an opportunity for additional learning and possible advancement too. If those we work with can successfully navigate the intricacies of change, we'll continue to grow, increase our productivity, and have a distinct advantage in advancing the nutrition and dietitian services we provide.

CPEU: 1.0
CPE Level: 3
Learning Need Codes: 1070, 6080, 7090, 7200
Performance Indicators: 3.1, 4.2, 14.1.7

Learning Objectives

  1. Demonstrate a greater ability to successfully lead through and navigate a culture of change
  2. Develop a stronger-agile vision to stay productive, engage as a leader and develop stronger relationships at all levels.
  3. Discover 3 Key factors that allow individuals to stress less, grow engagement and produce even during challenging times.
  4. Engage change management skills, better communication skills and a stronger, more flexible staff/team.

Speaker

Scott Lesnick, CSP

Scott Lesnick is a global keynote speaker who is motivational, instructional and educational in style and tone. He presents powerful keynotes and interactive sessions at 60 events a year and is a consultant and author. Also, Scott earned his CSP- Certified Speaking Professional from the National Speakers Association. Only 12% of speakers world-wide have this designation! Scott is also a certified virtual presenter.

In addition, Scott spent 24 award-winning sales and management years at Shaw Industries a Berkshire Hathaway Fortune 500 company.

Scott served as the Dean of the Academy for Professional Speakers in 2016-17. He is a graduate of The University of Miami, Florida.

Scott recently presented at TEDx. And, Scott has run 2X around the planet. That's 50k!

His memoir, "Kidjacked – A Father's Story" and his book "Lifejacked: Life Lessons on Leadership" were published to critical acclaim.

Scott's motivational, educational and inspirational presentations center around topics including: education, sales and leadership, HR, generational and cultural inclusion excellence in leadership, project management excellence, healthcare professional development and increasing productivity. Plus, maximizing performance, maximizing operational performance and excellence and managing change through great leadership.

     

The Successful Communicator Webinar Series: Practices that can Make or Break Success in Designing and Delivering Communications

     
Market and Measure for Success: Employ Best Practices for Promoting & Evaluating Nutrition Communication Programs and Messages

Tuesday, May 18, 2021 at 1pm ET

Access Webinar Here

Effective marketing successfully drives awareness, engagement, and action. Testing and evaluating improves the effectiveness of the communications, engages the target audience, and more wisely allocates investments. In this webinar, featuring principles, strategies, and tips from Chapters 37 and 38 in Communicating Nutrition: The Authoritative Guide, webinar participants will learn how to market communication programs and messages and measure success with testing and evaluation. 

CPEU: 1
CPE Level: 2
Learning Need Codes: 1130, 7120, 1070, 7160
Performance Indicators: 6.1, 11.3, 12.5

Learning Objectives

  1. Describe the role goals, objectives, strategies, and tactics play in a marketing plan
  2. Describe the purposes and methods for formative, outcome, and process evaluation in nutrition communication
  3. Describe several practical strategies for testing and evaluating communication


Speakers

headshot__1_.jpg

Ilene V. Smith, MS, RD

For over 20 years, Ilene has combined her expertise, knowledge and skills in food, nutrition and public relations to create game-changing communications programs for food companies and organizations. Over the course of her career, Ilene has worked with commodity boards, consumer packaged goods companies, ingredient manufacturers and associations to promote the science behind their brands. Among the companies she has worked with are PepsiCo and its Quaker, Tropicana and Frito-Lay brands, Kellogg, ConAgra, and KIND Snacks. The commodities she has worked with include the Soyfoods Association of North America, National Cattleman’s Beef Association, the Almond Board of California, Avocados from Mexico, the California Strawberry Commission and the California Dried Plum Board. 

Ilene has worked with organizations to develop market demand, manage issues, identify marketing opportunities, drive consumer awareness, develop scientific platforms and create and manage advisory boards. She has also counseled her clients on the impact of consumer, culinary, business and industry trends as well as on regulatory affairs and the political climate. Ilene’s skills and experience are most evident in the critical role she played in KIND Snacks’ petition to the U.S. Food & Drug Administration to change the definition of the word healthy as a nutrient content claim, including writing the scientific argument, connecting the brand with high-level influencers and developing the communications strategy. The petition resulted in a ruling in KIND’s favor that changed the game for many industry players by recognizing the healthfulness of foods and ingredients rich in healthy fats.

As a former journalist, Ilene understands how to craft media stories that resonate with desired audiences, whether they are consumers, consumer media, health professionals or influencers, and to develop media strategies that deliver results that meet client objectives. Ilene holds a master’s degree in Nutrition and Applied Physiology from Columbia University and a bachelor of arts degree in Journalism and Mass Communications from New York University. She is a registered dietitian and member of the Academy of Nutrition and Dietetics and past chair of Dietitians in Business and Communications.

headshot__1_.jpg

Virginia Quick, PhD, RDN

Virginia Quick, PhD, RD, is the Director of the Didactic Program in Dietetics in the Department of Nutritional Sciences at Rutgers University. She holds her Bachelor of Science and Doctorate degrees in Nutritional Sciences from Rutgers University and is a Registered Dietitian. She has prior training as a Postdoctoral Fellow in the Interdisciplinary Research Training in Child and Adolescent Primary Care Fellowship Training Program at the University of Minnesota’s Division of Epidemiology and Community Health, and as a Postdoctoral Fellow at the National Institutes of Health (NIH), Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD). Dr. Quick has published over 70 manuscripts in peer-reviewed nutrition and health journals with research focused on the etiology and prevention of obesity and disordered eating behaviors, community nutrition interventions, and program assessment and evaluation across the lifespan.

      
Connect for Success: Be Present, Engaged, and Responsive

Tuesday, April 20, 2021 at 1pm ET

Access Webinar Here

When an audience and communicator are in sync with each other, effectively connecting and exchanging ideas and information, the potential to achieve the desired communication outcomes is maximized. In this webinar, featuring principles, strategies, and tips from Chapters 35 and 36 in Communicating Nutrition: The Authoritative Guide, webinar participants will learn how to effectively create a communication environment that promotes learning and engagement and how to effectively respond to audience questions.

CPEU: 1
CPE Level: 2
Learning Need Codes: 1130, 1090, 1070, 7040
Performance Indicators: 3.1, 4.2, 6.2

Learning Objectives

  1. Create an optimal learning environment and establish audience expectations
  2. Respond effectively to common audience challenges
  3. Conduct live and online Q&A sessions using a framework for answering questions


Speakers

headshot__1_.jpg

Barbara J. Mayfield, MS, RDN, LD, FAND

Barbara J. Mayfield, MS, RDN, LD, FAND is a nutrition communicator with expertise in business, academia, community programs, professional writing, and speaking. Barb served as Editor-in-Chief for the Academy of Nutrition and Dietetics’ Communicating Nutrition: The Authoritative Guide, published in 2020. As president of Nutrition Communicator, LLC, she leads other nutrition professionals to hone their communication skills and more effectively reach diverse audiences. Barb’s presentations are engaging and interactive, tailored to the audience, up-to-date, reality-based, and inspiring. Barb enjoys giving keynotes, concurrent sessions, longer workshops, and webinars.

headshot__1_.jpgKatie McKee, MCN, RDN, LD

Katie McKee always loved learning about the power of nutrition, and now she has the joy of teaching others about it. With a Bachelor of Arts in journalism from the University of Arizona, Katie worked as a writer, editor and reporter before returning to school at the University of Texas at Southwestern Medical Center to earn a Master of Clinical Nutrition. Katie joined Dairy MAX in early 2015. She works as the Director of Health and Wellness. In 2018, she was named Media Dietitian of the Year by the Dallas Dietetic Alliance. In 2020, she was named Emerging Dietetic Leader by the Texas Academy of Nutrition and Dietetics. She is a Media Representative for the Texas Academy of Nutrition and Dietetics and Contributing Author for Communicating Nutrition: The Authoritative Guide. She is the co-author of DASH Diet Meal Prep: 100 Health Recipes and 6 Weekly Plans. Originally from Tucson, Arizona, she now lives in Lantana, Texas, with her husband, Sean, their son and their French bulldog.

      
Prepare to Succeed: Attend to the Details and Set the Stage

Tuesday, March 16, 2021 at 1pm ET

Access Webinar Here

Careful preparation helps an event to come off with minimal problems and allows a nutrition communicator to concentrate on the reason for being there—to communicate effectively. A well-planned and well-executed event or program is a pleasure for all involved—the organizers and the participants. In this webinar, featuring principles, strategies, and tips from Chapters 33 and 34 in Communicating Nutrition: The Authoritative Guide, webinar participants will learn how to plan and preside over a successful communication event, whether in-person or online.

CPEU: 1.0
CPE Level: 2
Learning Need Codes: 1130, 6060, 4020, 7120
Performance Indicators: 2.1, 4.1, 1.6

Learning Objectives

  1. Describe practical strategies to prevent and overcome logistical problems for in-person and online communications
  2. Describe strategies for effectively moderating communication events whether in-person or online
  3. List the components of a professional introduction


Speakers

headshot__1_.jpg

Barbara J. Mayfield, MS, RDN, LD, FAND

Barbara J. Mayfield, MS, RDN, LD, FAND is a nutrition communicator with expertise in business, academia, community programs, professional writing, and speaking. Barb served as Editor-in-Chief for the Academy of Nutrition and Dietetics’ Communicating Nutrition: The Authoritative Guide, published in 2020. As president of Nutrition Communicator, LLC, she leads other nutrition professionals to hone their communication skills and more effectively reach diverse audiences. Barb’s presentations are engaging and interactive, tailored to the audience, up-to-date, reality-based, and inspiring. Barb enjoys giving keynotes, concurrent sessions, longer workshops, and webinars.

headshot__1_.jpg
Marianne Smith Edge, MS, RD, LD, FADA, FAND

Marianne Smith Edge, MS, RDN, LD, FADA, FAND is Founder and Principal, The AgriNutrition Edge, a consultancy committed to assisting food, health and agriculture organizations across the food value chain to better understand and navigate the changing consumer environment through strategic positioning and communications. Marianne is an agriculture native, a 6th generation farm owner and produces the bi-monthly Meet Met at the Table blog and The AgriNutrition Edge Report newsletter. She is also a senior associate for The Context Network & serves on the Board of Advisors for FLM Harvest. 

Marianne brings over 30 years of experience to her clients as an experienced communicator, strategic planner, and facilitator. She is a nationally and internationally recognized speaker in consumer insights and food systems and sustainability issues. 

Marianne is a former president of The Academy of Nutrition & Dietetics and a member of the Institute for Food Technologists (IFT) and the American Society for Nutrition (ASN). She is a co-author of over 25 peer-reviewed publications and a member of the Board of Editors for Nutrition Today. Marianne served two terms on the USDA National Research, Extension, Education, & Economics Advisory Board, the advisory board to the Secretary of Agriculture. Marianne serves on the Kentucky Hunger Task Force and the Foundation for Healthy Kentucky Board.

          

Networking Etiquette: Boost Your Virtual Presence

October 13, 2020 7 - 8:30 p.m. (Central time)

Access Webinar Here

Networking can help you advance your career, but when in-person meetings are shifted to online events, the landscape of networking changes too. In this DBC Networking Etiquette Event, renowned etiquette expert Jacqueline Whitmore, will reveal tips and tactics on how to work a room (virtually or in-person), how to introduce yourself in a way that people will remember, what foods to avoid when networking, and how to prepare your virtual meeting background. This is a 75-minute seminar followed by a 15-minute breakout networking session.

CPE Level: 1
Learning Need Codes: 1020, 1110, 1130, 7120
Performance Indicators: 2.3, 3.1, 8.3

Learning Objectives

  1. Describe how to build long-lasting, genuine relationships virtually
  2. List strategies to boost preparation before virtual and in-person meetings
  3. Identify tips and technologies for a clear and composed online image

Speaker

whitmore.jpgJacqueline Whitmore, CSP

Jacqueline Whitmore, CSP is America's foremost etiquette expert, a certified speaking professional and the founder of The Protocol School of Palm Beach. She is the author of Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals and Business Class: Etiquette Essentials for Success at Work. Jacqueline etiquette advice is sought by numerous publications including The New York Times, USA Today, The Wall Street Journal, Reader's Digest, Business Insider, Forbes, Entrepreneur, and O, The Oprah Magazine. She has appeared as a guest on 20/20, CNN, FOX News, Anderson Cooper's AC360° and CNBC.

     

Deliver With Dawn Webinar Series: Communication Skills That Get Your Point Across

      
Stand Out Messages: How To Create Memorable Content

September 2, 2020 noon - 1 p.m. (Central time)

Access Recording Here

How can your messages stand out amidst the noisy sea of nutrition information? Whether you are pitching a television producer or creating content for your own social media platform, creating meaningful messages helps ensure your audience finds you valuable.

In this 60-minute online webinar, learn from media pro Dawn Jackson Blatner, RDN as she describes her trusted how-to's for creating powerful content for traditional and social media. Then, with a case study, watch Dawn's process as she develops a creative content pitch to communicate evidence-based messages. Walk away feeling empowered to create meaningful media messages of your own!

CPEU: 1.0
CPE Level: 2
Learning Need Codes: 1090, 1130, 1140, 7120
Performance Indicators: 2.1, 11.2, 11.4

Learning Objectives

  1. Simplify broad or complex nutrition messages into memorable sound bites
  2. Evaluate impressiveness of messages using the "Know-Feel-Do" Checklist
  3. Create a creative content pitch idea using nutrition evidence

Speaker

headshot__1_.jpgDawn Jackson Blatner, RDN, CSSD, LDN

Dawn Jackson "DJ" Blatner is a registered dietitian nutritionist and certified specialist in sports dietetics. She is the author of two books: The Flexitarian Diet, ranked a top plant-based diet by US News & World Report and her newest book, The Superfood Swap. Dawn is on the advisory board of SHAPE magazine and is a celebrity diet consultant for PEOPLE magazine. She is a trusted expert appearing regularly in local and national media outlets such as The Today Show and Good Morning America. She recently starred in (and won!) the hit primetime reality TV show on ABC called, My Diet Is Better Than Yours. Dawn worked as the head dietitian for the Chicago Cubs for 10 years and is a former national media spokesperson for the Academy of Nutrition & Dietetics. She owns a nutrition consulting & communications business in Chicago with a focus on real food, more fun, and no b.s.

      
Beyond the Message: Adding Animation to Your Information

October 7, 2020 noon - 1 p.m. (Central time)

Access Recording Here

You've spent time to craft an appropriate, meaningful message, but have you considered how your message will be delivered? Even the most well-informed and well-intentioned message could be a flop if you don't consider your props! In this 60-minute webinar, hear from media pro Dawn Jackson Blatner as she walks through the how to's of making your messages wow with your props and your personality.

CPEU: 1.0
CPE Level: 2
Learning Need Codes: 1100, 1130, 1140, 7120
Performance Indicators: 2.1, 4.1, 5.3

Learning Objectives

  1. Select the right location for filming video presentations at home
  2. Choose appropriate apparel and props for delivering messages via digital images, video conferencing, or video broadcasts
  3. Develop a presentation that supports your personal brand

Speaker

headshot__1_.jpgDawn Jackson Blatner, RDN, CSSD, LDN

Dawn Jackson "DJ" Blatner is a registered dietitian nutritionist and certified specialist in sports dietetics. She is the author of two books: The Flexitarian Diet, ranked a top plant-based diet by US News & World Report and her newest book, The Superfood Swap. Dawn is on the advisory board of SHAPE magazine and is a celebrity diet consultant for PEOPLE magazine. She is a trusted expert appearing regularly in local and national media outlets such as The Today Show and Good Morning America. She recently starred in (and won!) the hit primetime reality TV show on ABC called, My Diet Is Better Than Yours. Dawn worked as the head dietitian for the Chicago Cubs for 10 years and is a former national media spokesperson for the Academy of Nutrition & Dietetics. She owns a nutrition consulting & communications business in Chicago with a focus on real food, more fun, and no b.s.

       
From Beginning to End: Evaluating the Message Success

November 4, 2020 noon - 1 p.m. (Central time)

Access Recording Here

You've learned how to put together a message and sell it in a memorable way. Now is the time to evaluate: did it stick? What could you do better next time? In this 60-minute online interactive webinar with media pro Dawn Jackson Blatner, RDN, you'll first identify the tools she uses to analyze the success of message delivery and refine her steps along the way. Then, you'll work through three case studies in content creation, share your ideas with the group, and get real-time feedback from Dawn.

CPEU: 1.0
CPE Level: 3
Learning Need Codes: 1070, 1130, 1140, 7070
Performance Indicators: 4.2, 6.1, 6.2

Learning Objectives

  1. Evaluate the successes and opportunities of created content
  2. Differentiate between content that is tiring and content that is inspiring
  3. Refine content plans to improve audience memorability

Speaker

headshot__1_.jpgDawn Jackson Blatner, RDN, CSSD, LDN

Dawn Jackson "DJ" Blatner is a registered dietitian nutritionist and certified specialist in sports dietetics. She is the author of two books: The Flexitarian Diet, ranked a top plant-based diet by US News & World Report and her newest book, The Superfood Swap. Dawn is on the advisory board of SHAPE magazine and is a celebrity diet consultant for PEOPLE magazine. She is a trusted expert appearing regularly in local and national media outlets such as The Today Show and Good Morning America. She recently starred in (and won!) the hit primetime reality TV show on ABC called, My Diet Is Better Than Yours. Dawn worked as the head dietitian for the Chicago Cubs for 10 years and is a former national media spokesperson for the Academy of Nutrition & Dietetics. She owns a nutrition consulting & communications business in Chicago with a focus on real food, more fun, and no b.s.

     

Pivoting Your RD Career Webinar Series: Considerations, Steps, and Skills to Succeed

      
5 Steps to Begin Your Dietetics Career Pivot

June 30, 2020 11 a.m. - noon (Central time)

Access Recording Here

One day you wake up and realize it is time to change! Maybe it's moving from clinical to sports nutrition, from corporate to private practice, from food service to running your own consulting business, but you have no idea where to start. This webinar will give you a starting point. While it might seem overwhelming, dialing in on some initial details can make what looks impossible, possible. Learn from a dietitian who did it – quit her job and launched her own business. She will give you the knowledge you need to boldly take the next step in your dietitian career!

CPEU: 1.0
CPE Level: 2
Learning Need Codes: 1010, 1110, 1120, 6080
Performance Indicators: 4.2, 8.3, 14.1

Learning Objectives

  1. Prioritize five important considerations and key steps to begin a career pivoting
  2. Choose appropriate resources and research to lead you to career pivot success
  3. Identify appropriate mentors, coaches, and other training as needed when pivoting

Amy_Goodson.jpgSpeaker: Amy Goodson, MS, RD, CSSD, LD

Amy Goodson, MS, RD, CSSD, LD is a registered dietitian and Certified Specialist in Sports Dietetics. She focuses on overall health, wellness and sports nutrition. Amy has worked with the Dallas Cowboys, Texas Rangers, TCU Athletics, Ben Hogan Sports Medicine, Dairy Farmers of America and more. She is a co-author of Swim, Bike, Run, Eat and nutrition contributor to retired NFL Player Donald Driver's book, The 3-D Body Revolution. She is a writer for Women's Running Magazine and is the owner of RD Career Jumpstart, a business designed to help dietetic students, interns and new registered dietitians determine and take the steps necessary to reach their dream career.

With a bachelor's degree in communications and a master's degree in exercise and sports nutrition, Amy is passionate about marrying the two to provide quality, science-based nutrition information through speaking, media, writing and consulting. Amy is an ambassador spokesperson for the American Heart Association and National Dairy Council, speaker for National Cattleman's Beef Association, partner with Potatoes USA, a speaker and consultant for Gatorade Sports Science Institute and is a media dietitian for RDTV where she does food and nutrition TV segments nation-wide. Amy has over 700 media placements in a variety of TV, radio and print outlets.

     
Expand Your Professional Skills to Build Business

July 21, 2020 11 a.m. - noon (Central time)

Access Recording Here

Strategic communication is essential for any professional who wants to advance in his/her career. Knowing what to say and how to say it can make or break a relationship, a job promotion and your business. This webinar provides you tips and practical application steps on becoming a successful communicator and how you can use the skills of public speaking, media and writing to positively impact your brand, career potential and business.

CPEU: 1.0
CPE Level: 2
Learning Need Codes: 1090, 1130, 1140, 7120
Performance Indicators: 2.1, 4.1, 11.4

Learning Objectives

  1. Organize thoughts, ideas, and plans with strategic communication
  2. Expand business reach by engaging in public speaking, media and writing
  3. Create clear and concise messaging through verbal and written communications

Amy_Goodson.jpgSpeaker: Amy Goodson, MS, RD, CSSD, LD

Amy Goodson, MS, RD, CSSD, LD is a registered dietitian and Certified Specialist in Sports Dietetics. She focuses on overall health, wellness and sports nutrition. Amy has worked with the Dallas Cowboys, Texas Rangers, TCU Athletics, Ben Hogan Sports Medicine, Dairy Farmers of America and more. She is a co-author of Swim, Bike, Run, Eat and nutrition contributor to retired NFL Player Donald Driver's book, The 3-D Body Revolution. She is a writer for Women's Running Magazine and is the owner of RD Career Jumpstart, a business designed to help dietetic students, interns and new registered dietitians determine and take the steps necessary to reach their dream career.

With a bachelor's degree in communications and a master's degree in exercise and sports nutrition, Amy is passionate about marrying the two to provide quality, science-based nutrition information through speaking, media, writing and consulting. Amy is an ambassador spokesperson for the American Heart Association and National Dairy Council, speaker for National Cattleman's Beef Association, partner with Potatoes USA, a speaker and consultant for Gatorade Sports Science Institute and is a media dietitian for RDTV where she does food and nutrition TV segments nation-wide. Amy has over 700 media placements in a variety of TV, radio and print outlets.

     
Seal the Deal: Sell Your Winning Idea to Others

August 18, 2020 11 a.m. - noon (Central time)

Access Recording Here

While dietitians are the nutrition experts, many have not learned the entrepreneurial skills to develop, sell and negotiate business proposals and contracts. This webinar will walk attendees through the process of identifying a client's need, developing a proposal and negotiating a fee for business success.

CPEU: 1.0
CPE Level: 2
Learning Need Codes: 1070, 7030, 7150, 7180
Performance Indicators: 4.1, 11.3, 14.2

Learning Objectives

  1. Develop a business proposal to meet client’s business needs
  2. Summarize key information to include within written contracts
  3. Negotiate contract terms and fees for business success

Amy_Goodson.jpgSpeaker: Amy Goodson, MS, RD, CSSD, LD

Amy Goodson, MS, RD, CSSD, LD is a registered dietitian and Certified Specialist in Sports Dietetics. She focuses on overall health, wellness and sports nutrition. Amy has worked with the Dallas Cowboys, Texas Rangers, TCU Athletics, Ben Hogan Sports Medicine, Dairy Farmers of America and more. She is a co-author of Swim, Bike, Run, Eat and nutrition contributor to retired NFL Player Donald Driver's book, The 3-D Body Revolution. She is a writer for Women's Running Magazine and is the owner of RD Career Jumpstart, a business designed to help dietetic students, interns and new registered dietitians determine and take the steps necessary to reach their dream career.

With a bachelor's degree in communications and a master's degree in exercise and sports nutrition, Amy is passionate about marrying the two to provide quality, science-based nutrition information through speaking, media, writing and consulting. Amy is an ambassador spokesperson for the American Heart Association and National Dairy Council, speaker for National Cattleman's Beef Association, partner with Potatoes USA, a speaker and consultant for Gatorade Sports Science Institute and is a media dietitian for RDTV where she does food and nutrition TV segments nation-wide. Amy has over 700 media placements in a variety of TV, radio and print outlets.