DBC Masterclasses & Workshops

DBC Masterclasses offer 2 hours of interactive content, with features like breakout sessions, exercises, and polling questions. DBC Masterclasses incorporate interaction with the instructor and other participants throughout the class, as well as pre-class assignments from the instructor, and post-class assignments to promote additional learning. 

2022- 2023 Masterclasses

The Power of Listening: Parts 1 and 2
December 2022 and January 2023

Access Masterclass Part 1 Here

Access Masterclass Part 2 Here

In today's fast-paced world, it's easy to get caught up in the need to always be talking and doing. However, sometimes the most powerful thing you can do is simply listen. This masterclass will teach you the importance of listening and how to use it as a tool in your personal and professional life. You will learn how to hear what someone is saying, how listening more effectively can build strong relationships, and how to use listening to resolve conflict. Whether you are looking to improve your communication skills or better understand the people around you, this masterclass is for you. Ready to become a more effective listener?

CPEU: 1.0
CPE Level: 1
Performance Indicators: 2.2, 2.4.5, 3.1.2

Learning Objectives
1. Identify the skills used by highly effective listeners across all conversational situations.
2. Implement how to employ effective listening skills in conversations in which you disagree with someone.
3. Explore and develop a plan how to listen well in business situations such as manager-employee interactions and coaching sessions.


Lisa Jones, MA, RDN, LDN, FAND

Lisa Jones is the 2014 recipient of the Outstanding Dietitian Award from the Pennsylvania Academy of Nutrition and Dietetics, the highest honor bestowed upon a Pennsylvania Dietitian. Lisa Jones serves on the Medical Review Board for U.S. News and is an Advisory Board member for Consultant360.com. Sha has also written articles for various news outlets and is a contributing author to the book, Communicating Nutrition: The Authoritative Guide. Lisa Jones is the podcast host of Consultant360.com’s, “Nutrition411: The Podcast.” Lisa is also a TEDx speaker.

Lisa Jones worked as a training manger for a food service division at a School District in Pennsylvania, as one of her first jobs where she quickly realized that the men and women, she was training were lacking engagement and understanding. Her immediate reaction was to change her way and use some of her earlier childhood understanding for gamification and humor when she learned about the powerful connection created by playing and laughing together. Lisa Jones’ mission is to help create meaningful connections together and leverage creative solutions to interpersonal communication in the workplace.

Understand Consumers for Long-Term Business Success: Parts 1 and 2

February 2023

Access Masterclass Part 1 Here

Access Masterclass Part 2 Here

Sustained sales isn't just about great products or services; it’s about understanding the consumer. This workshop teaches participants how to leverage consumer behavior information, segment and position audiences, and market based on where a consumer is within their decision-making process.

CPE Level: 3
Performance Indicators: 2.1.1, 2.1.3, 11.3.6

Learning Objectives

  1. Define consumer behavior and its importance to a successful business
  2. Explain the STP marketing model
  3. Define the four Ps in marketing
  4. List the five steps in the consumer decision making process


Jennifer Seyler, MBA, MS, RD

Founder of Business Strategy and Operation Consulting, LLC., Jennifer Seyler is vision-driven and goal-focused with a record of achievement and innovated thinking. She has 15+ years’ experience working with CPGs, commodities and non-profits, and has established a transformational leader reputation who is driven by challenge, undeterred by obstacles, and committed to furthering standards of excellence. Her knowledge of nutrition combined with her business acumen allows her to provide clients with a unique approach to achieve their goals.  

Seyler also spends her time running and with her family – husband Eric, Major (9) and Levi (8), and two dogs – Maxi and Sadie.


2020 - 2021 Masterclasses

Keeping Your Virtual Audience Engaged:  Distractions are Just a Click Away

Wednesday, June 16th, 2021 T 10:00 AM- 12:00 PM  (Central time)

Access Masterclass Here

Over the past year, many of us have had to make major shifts in the way we do business. As nutrition professionals, we have adapted to reaching and communicating to our clients and our teams through virtual channels out of necessity. With mandated social-distancing and canceled in-person events, what was once an alternative approach for meetings, classes, and conferences, has become our primary channel. Even though in-person events will eventually make a comeback, virtual presentation are here to stay. This webinar is designed to prepare leaders of virtual meetings and virtual presenters how to design an effective virtual presentation, demonstrate the tools and technology that can elevate one's virtual presence, keep audiences engaged, and lead to a more effective meeting and/or presentation.

CPEU (live or recorded): 2.0
CPE Level: 2
Learning Need Codes: 1070, 1130, 6030, 7200

Performance Indicators: 2.1, 3.1, 9.1

Learning Objectives

1. Identify the core responsibilities of the moderator/facilitator to create an engaged and participatory audience for a virtual meeting or conference.
2. Implement engagement techniques that satisfy audience members and leave them less likely to disengage.
3. Utilize technology tools that can enhance virtual meetings and presentations.


qW1VXjgfTCK6dBn1rN0f_temp-T.jpgSonja Stetzler, MA, RDN, CPC

 Sonja Stetzler is the founder of Effective Connecting, a consultancy and practice specializing in developing the communication and leadership skills of healthcare and business professionals. Sonja works with her clients to craft their message, convey it with confidence, and most importantly, connect with their audiences. Sonja is a Certified Professional Coach and a Conversational Intelligence® coach with several decades’ worth of experience in management, sales, training, education, and coaching. Sonja received her B.S. from Winthrop University in Rock Hill, South Carolina and her M.A. in Organizational Communication from Queens University in Charlotte, North Carolina. She is certified as an Executive Coach through Queens University’s certificate program. She is a member of the Academy of Nutrition and Dietetics, the National Speakers Association, and the International Coach Federation. Additionally, she co-authored five chapters in the Academy of Nutrition and Dietetics' new book, 'Communicating Nutrition: The Authoritative Guide', which was published in the fall 2020.

How to Build a Strategic Plan: The Inside Look at the Future of DBC

January 19, 2021  11 a.m.  - 1 p.m. (Central time)

Access Masterclass Here

Though businesses may meet certain business targets, some businesses may fail to recognize their full potential if they do not plan strategically. In this 2-hour Masterclass with Jennifer Seyler, MBA, MS, RD, discover the purpose of a strategic plan, identify the key steps in a strategic planning process, and identify models for strategic analysis. Then, you'll identify the purpose of a change agenda and how to begin strategic plan implementation. Throughout the webinar, you'll uncover insights into DBC's strategic planning process as it created its most recent Five-Year Strategic Plan in a case study format.

Live DBC Masterclasses include interaction throughout the class with the instructor and other participants, pre-class assignments from the instructor, and post-class assignments to promote additional learning. The first 30 registrants (up to 10 non-members) will receive additional one-on-one engagement from the instructor.

CPEU: Expired 
CPE Level: 3
Learning Need Codes: 1070, 7180, 7010, 7070
Performance Indicators: 2.2, 4.2, 14.1

Learning Objectives
1. Identify the relationship between strategic foresight, thinking and planning
2. List at least four tools to use to develop and execute upon in a strategic plan
3. Explain the purpose of a strategic plan and its role in year-over-year program of work development


qW1VXjgfTCK6dBn1rN0f_temp-T.jpgJennifer Seyler, MBA, MS, RD

Jennifer Seyler is a vision-driven, goal-focused executive with a proven record of achievement and innovative thinking. Currently the CEO of Business Strategy and Operation Consulting, LLC, Seyler combines her knowledge of nutrition and her business acumen to provide clients with services such as strategic planning, annual operating plan development, brand positioning, and competitive market analysis. She contributes to the growth of the dietetic profession by leveraging her business intellect within a variety of organizations, including serving as the current Chair for the Dietitians in Business & Communications Practice Group, and the Strategic Planning Chair for the Illinois Academy of Nutrition and Dietetics. She is currently a mentor within the International Mentoring Association Gold Accredited Elmhurst University Center for Professional Excellence Mentoring Program, a Guest Lecturer for Dominican University teaching nutrition communications, and an Adjunct Professor at Elmhurst University, teaching consumer behavior. Seyler earned her Master in Business Administration in Market Research from Elmhurst University, Strategic Marketing Certificate from Northwestern University, her Master of Science in Nutrition and Registered Dietitian credentials from the University of Illinois, her Bachelor of Arts in biology from Augustana College, and her Personal Training credentials from the National Academy of Sports Medicine. Seyler also spends her time with her family – husband Eric, Major (9) and Levi (8), and two dogs, Maxi and Sadie – plus running.