Unfortunately, now more than ever, there are influencers out there akin to activists, making promises to bring fast results backed by sensational headlines and hype rather than being backed by science and sensibility. How does an RDN compete with that?
If RDs don’t get out there and get our messages out — somebody else will. This session will help RDNs stand out as credible, realistic resources in all forms of media and help RDNs discover ways to amplify their messages through the form of media that suits their voices best.
CPE Level: 1
CPEU: 1.0 (pending)
Performance Indicators:
- 2.1.1 Assesses the communication needs of the individual, customer or population.
- 2.2.2 Considers and respects the opinions, creativity, values, beliefs and perspectives of others.
- 4.1.2 Interprets and integrates evidence-based research and literature in decision making.
Learning Objectives
- Identify and create newsworthy stories to pitch to media
- Uncover and overcome the barriers you face when it comes to working with media
- Leverage your credibility and gain confidence to move forward to try to get your name in the news
Speaker
Bonnie Taub-Dix MA, RDN, CDN
Bonnie Taub-Dix is an award-winning author, registered dietitian nutritionist and media personality, celebrated for her Media Savvy podcast, her book "Read It Before You Eat It – Taking You from Label to Table" and her website BetterThanDieting.com. Bonnie's media expertise has been featured in thousands of stories in all forms of media, including television, radio, and podcast shows, as well as print and online platforms. It is through this mastery of media that she is passionately dedicated to coaching others through media training and courses, empowering them to excel in the spotlight. Beyond her professional accomplishments, Bonnie enjoys creating heartwarming recipes as well as pursuing her passions for painting and writing.
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