The Ethics of Intellectual Property: What You Need To Know To Protect and Grow Your Business and Brand
Date: January 19, 2022
Time: 1 - 2 pm (Central time)
Join DBC for this 60-minute webinar focused on the topics of should/how do you trademark your logo, business name? What does the Code of Ethics say about topics related to branding, trademarking, marketing, etc.?
Many dietitian business owners are familiar with the Academy of Nutrition and Dietetics Code of Ethics but may have questions about how to interpret and apply the Principle(s) that relate to the protection of their business and brand. Some of these questions include: How do you trademark your logo and business name? What can you do if someone else is using your same business name, logo, or method? What does the Code of Ethics say about topics related to branding, trademarking and marketing and what responsibilities do RDNs have in adhering to its Principles? Through an entrepreneurial RDN business owner’s experience and a case study, dietetics professionals will explore how to protect their business’s assets from infringement, unintentionally infringing on the work of others, and what they can do if adversity happens using the Code of Ethics as a resource and guide. Intellectual property (IP) is one of the most valuable assets of any business, including that of dietetic professionals, so this valuable webinar will be well worth your time.