You've learned how to put together a message and sell it in a memorable way. Now is the time to evaluate: did it stick? What could you do better next time? In this 60-minute online interactive webinar with media pro Dawn Jackson Blatner, RDN, you'll first identify the tools she uses to analyze the success of message delivery and refine her steps along the way. Then, you'll work through three case studies in content creation, share your ideas with the group, and get real-time feedback from Dawn.
CPEU: 1.0
CPE Level: 3
Learning Need Codes: 1070, 1130, 1140, 7070
Performance Indicators: 4.2, 6.1, 6.2
Learning Objectives
- Evaluate the successes and opportunities of created content
- Differentiate between content that is tiring and content that is inspiring
- Refine content plans to improve audience memorability
Speaker
Dawn Jackson Blatner, RDN, CSSD, LDN
Dawn Jackson "DJ" Blatner is a registered dietitian nutritionist and certified specialist in sports dietetics. She is the author of two books: The Flexitarian Diet, ranked a top plant-based diet by US News & World Report and her newest book, The Superfood Swap. Dawn is on the advisory board of SHAPE magazine and is a celebrity diet consultant for PEOPLE magazine. She is a trusted expert appearing regularly in local and national media outlets such as The Today Show and Good Morning America. She recently starred in (and won!) the hit primetime reality TV show on ABC called, My Diet Is Better Than Yours. Dawn worked as the head dietitian for the Chicago Cubs for 10 years and is a former national media spokesperson for the Academy of Nutrition & Dietetics. She owns a nutrition consulting & communications business in Chicago with a focus on real food, more fun, and no b.s.
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